Verified case study
Central do Crédito
An institutional and acquisition platform that organizes credit products, reduces uncertainty and moves visitors toward a WhatsApp simulation.
Project challenge
Payroll-deductible credit requires clarity and trust. Visitors need to identify the right product, understand the process and find a secure service channel quickly.
Commercial objective
Turn different financial products into simple, searchable conversion journeys without hiding privacy or contact information.
Architecture and UX decisions
Central do Crédito
A page for each intent
CLT credit, FGTS withdrawal, INSS loans and public-servant credit each have dedicated pages instead of competing inside one generic block.
Trust before simulation
Partner banks, FAQ, business registration, contacts, terms and privacy information support the decision before the CTA.
Direct conversion
Simulation and support CTAs lead to contact, with persistent WhatsApp access that reduces steps on mobile.
Measurable acquisition
The live structure includes metadata, canonical, sitemap, robots and separate preferences for Google Analytics and Meta Pixel.
What was delivered
Public evidence
This evidence was checked on the live website. We do not publish revenue, lead or percentage claims without verifiable data.
- Multi-page architecture by credit product
- Homepage, services, about, contact and legal pages
- Responsive design with trust components
- WhatsApp simulation and support journey
- Technical SEO and indexing structure
- Consent controls for measurement technology
- Live website on its own domain
- Dedicated CLT, FGTS, INSS and public-servant routes
- Public canonical, robots and sitemap
- Independent Analytics and Meta Pixel preferences
- FAQ and contact information in the experience
Observed technology
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