Verified case study
Solliê Professional
A brand and catalog experience connecting launches, product lines, hair needs, purchase locations, distributors, events and professional education.
Project challenge
A brand with many products and audiences needs useful discovery without turning navigation into an unstructured item list.
Commercial objective
Organize the beauty portfolio into clear paths for consumers, professionals and prospective distributors.
Architecture and UX decisions
Solliê Professional
Discovery by need
Alongside product lines, navigation supports curly, colored, highlighted, men's, straightened and dry hair journeys.
Brand beyond the catalog
History, events, Beauty School and Fegobel content strengthen the perception of a professional operation.
Separate commercial channels
Where to buy, store locations and distributor recruitment serve different intents without competing for one CTA.
Visual product content
Launches and lines use photography, descriptions and dedicated pages to make discovery more concrete.
What was delivered
Public evidence
This evidence was checked on the live website. We do not publish revenue, lead or percentage claims without verifiable data.
- Launch- and positioning-led homepage
- Catalog with professional line pages
- Navigation by hair type and need
- Purchase, location and distribution journeys
- Event, history and education areas
- Desktop and mobile experience
- Live website with canonical and sitemap
- Dedicated product and hair-type pages
- Distributor and purchase-location routes
- Event and Beauty School content
- Google Tag Manager and Google Analytics detected
Observed technology
Next project
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